Biztech Consulting & Solutions

User engagement refers to the way a user browse through your digital property. Generally, they passively browse it, find out any information or make a purchase. And every interaction point needs to be pleasant for users. Because if it’s not pleasant for users, you would surely find your website lagging behind in search results. Because search algorithms will favor your website only if users find it relevant and stay on it for a longer period of time. The algorithms will find another website with good user engagement and replace it with yours in SERPs. And a good digital marketing services company can guide through the web of these algorithms. And in case, you want to understand SEO & digital marketing, let’s see how a digital marketing services company or you can improve your rankings through customer engagement. Engage Users When you present a piece of content which is interactive, it will create a lasting impression of your brand on your customers. Because it is e...

Too many people have great ideas. But not all great ideas turn into successful businesses. Or even get off the ground. One of the most common business ideas that people have these days is starting an e-commerce business. It can go both ways depending on how well you plan and execute the idea. But there is no sure shot formula that works. There are, of course, things that you should and shouldn’t do if you want a successful business. Let's explore both: Do’s Have a Business Plan This is the most basic thing to do. You have to have a plan of how you are going to run your business and how you are going to take it forward. It is important to know the efforts and investment your business requires. A proper business plan works as a map to guide you through each obstacle. It also works like a planner to help you carry out your tasks one after the other. Preparing a business model first will give you an overview of how your operations should look like. Audience Res...

Major software updates are the norm now. While we look forward to upgrades in our smartphone operating systems, entrepreneurs in the e-commerce industry look forward to ecommerce platforms updates. A platform that frequently updates its features can truly last in the industry. And one such platform is Odoo. In our post, we are going to explore Odoo’s most awaited update: Odoo 13. Last year, we saw Odoo 12; it came with a host of updates and new features. To mention a few: Multiple Display Responsive Smoother Onboarding process: Odoobot Interactive Dashboard Ready Out of the box Easy Odoo Customization Variety of Payment and Shipping options Of course, the software industry being as competitive as it is, when coupled with the e-commerce industry, a platform wouldn’t last without at least a yearly overhaul of new and exciting features. The next Odoo update, Odoo 13 is not too far off in the future. Odoo is set to announce this update at their Odoo Experience event...

SugarCRM is a household name in the CRM industry. It is popular for secure, consistent operations. But in a market that is as competitive as the CRM industry, it’s important for them to constantly update & grow its product’s horizons. The thing about the technology industry is that it is extremely fast-paced and wide. Companies start and end operations every day. Another common thing to happen is mergers and acquisitions. This year SugarCRM is on a roll to acquire a bunch of software companies. About two months ago, they bought an email integration tool, Collabspot . This tool integrates your preferred email providers to your CRM. Their latest acquisition, however, is the one we are going to focus on in this article. Last week, SugarCRM made a game-changing move by buying Salesfusion , a marketing automation solutions provider. SugarCRM hopes to “streamline campaign management, drive personalized engagement, improve conversion and transform customer experience thr...

The internet of things is not a new concept anymore. What began as asking the weather for the day has quickly evolved into asking digital assistants to perform a string of connected tasks. These connected tasks called routines set off one action after the other. For example, once you turn off your alarm, the next action is set into motion to open your curtains, play your morning playlist, and turn on your coffee maker. This happens because of the Internet of things. The Internet is in the every day things: smart blinds, smart plugs, and your digital assistant’s integration with music services. According to Gartner, there will be around 20 billion “connected things” by 2020. Similarly, Industrial IoT Solutions streamline the operations carried out in the factories by connecting all the machines with the internet. They take the daily taxing, time-consuming, repetitive tasks and automates them. The automation saves a lot of time, resources and reduces the risk of human e...

Do you want to grow your Business? Of course, you do. The actual question that keeps going in your mind back and forth like a pendulum is how you do that? While there is a plethora of tactics, ideas, strategies in your head, sometimes it becomes hard to decide the starting point? What do you focus on? Especially in the ever-growing IT industry where new businesses and entrepreneurs are booming every day, your business should leave a powerful impact on customers to become successful. When you own a business you might be working with multiple companies that handle your business operations from development to marketing. As they have their own specialties. But there will be instances where your web partners will have to collaborate on multiple projects and keeping them aligned can be a bit trickier for you. Sometimes their methodologies might not match with each other creating conflict which can delay your projects. Your development team might not agree with the suggestio...

The move to the internet happened years ago. We have come a long way from performing simple tasks like sending electronic email to having complex e-commerce stores for everything that we could possibly need. Electronic stores range from small niche stores to large ones that sell everything. It is a market that is ever expanding. If you are looking to get into the e-commerce business, there is always space. However, that does not mean that it doesn’t require effort. You have to take a lot of crucial steps before you can have an online store up and running. Once you decide what products you want to sell, how much product customization you want to offer, your business strategy and your team, the last & very important task left to do: the actual building of that store. And building an online store is no easy task. First, you have to figure out what platform you want to build your e-commerce store on, and there are plenty of great options for that, like Magento, Odoo, Shop...