All You Need to Know About SugarCRM's Expansion
SugarCRM is a household name in the CRM industry. It is popular for secure, consistent operations. But in a market that is as competitive as the CRM industry, it’s important for them to constantly update & grow its product’s horizons. The thing about the technology industry is that it is extremely fast-paced and wide. Companies start and end operations every day. Another common thing to happen is mergers and acquisitions. This year SugarCRM is on a roll to acquire a bunch of software companies. About two months ago, they bought an email integration tool, Collabspot . This tool integrates your preferred email providers to your CRM. Their latest acquisition, however, is the one we are going to focus on in this article. Last week, SugarCRM made a game-changing move by buying Salesfusion , a marketing automation solutions provider. SugarCRM hopes to “streamline campaign management, drive personalized engagement, improve conversion and transform customer experience thr...