Why Is the Marriage Between CRM and ERP the Best One?
CRM and ERP are two important pillars of any businesses. If a thing or two goes wrong with any one of them, it can invite unpleasant consequences. However, we are talking about making a match here. Yes, a union of ERP & CRM. The question is, have you integrated these two with each other? Do your ERP and CRM interact? If your answer is no, it is time you must do something about it. Before we get an understanding of why it is important to merge the two, it is important to understand both and their workings individually. CRM & ERP: Understanding the Difference A CRM takes care of all the customer service interactions and information including prospecting, sales tracking, pipeline management etc. ERP handles the internal information of an organization along with the backend processes. This includes aspects like shipping, accounting, billing, order placement, tracking and other supply chain details. When it comes to ERPs, Odoo ERP is the most popular and widely accepted software. A...