Biztech Consulting & Solutions

A quote, from one of the most famous writers George R.R. Martin, goes something like “Every flight begins with a fall.” This is from the world-renowned series “Game of Thrones.” I am sure you’ve also binge watched it just like us. Don’t worry, this blog post is not about crazy GOT theories. The reason why we chose this quote was how well we, as a consultant online marketing company, could relate it to the Marketing field and its activities. With Marketing, there is no telling if the current strategy would work better than the last one. There’s reliable data, of course, but the rate at which the market is changing; every strategy has some or the other unpredictable elements. The field of marketing has changed drastically during recent years the way technology has engulfed the wider area. Because of the rise of technology, every industry has experienced transformations ― durable products, financial industry, food industry, and many more. The same way, the technology...

Advertisement is a primary tool of marketing. You advertise a product to spread an awareness among your customer base. This way they come to know about the product and good ads leave a lasting impression on their mind which makes them buy the product. Advertisements used to happen on print media, televisions, or radios before the internet was born. Occasionally, though more often than occasionally, print ads were brilliant. They reached masses and people actually paid attention to the product ads because of how good they were. People used to care about ads for radio and television as well. This is not to say that no one cares about it now. However, then came the internet and it changed everything about the advertising industry. It fast tracked all industries and their selling potential. It changed the way people spent on marketing. With print, one had to buy ad spaces on news pages or in magazines, which is expensive. While with television, one had to buy prime spots or have a ve...