SugarCRM Development Case Study: Sennheiser Electronic GmbH & Co

When it comes to the best audio systems in the world, there are only two brands we can think of: Bose & Sennheiser. The German giant has recently decided to get rid of the homegrown ecosystem for customer data management. And integrated SugarCRM to hear the better sound of the data. Some of the Challenges Identified by Sennheiser: Sennheiser heavily relied on the systems and flows developed by their developers over the years. One of the biggest challenges was to integrate these tools with SugarCRM; such as: IBM Connections: Intranet collaboration JD Edwards Enterprise: ERP MicroStrategy: Business intelligence Spredfast: Social Media Monitoring Evalanche: Marketing Automation Skype4Business: Customer calls Apparently, their CRM was not able to process all of this data and provide a central view of the same. Therefore, in order to make the best use of the available data, one must first correlate this data. The Executives identified the need for a robust CRM to ens...