Biztech Consulting & Solutions

Earlier, the internet was not a place one naturally navigated to, to find things or to shop. So, billboards, magazines, radio, and television were the only mediums used to advertise. Sports games would have huge billboard ads, movies would have ads in magazines & radio etc. But over the last two decades now, we have had the internet. The Internet has changed how we market our products and services. It has created numerous jobs that are specific to each and every little part of marketing digitally. Online marketing reaches every internet connected device. The best thing about digital marketing is the myriad types of feedback you can get. You can know demographic based requirements, interests and sales conversions. You can see what kind of advertisements convert to sales, what type of content a particular demographic consumes and therefore where to target your ads etc. However, as a business owner you have a lot to do and studying marketing analytics might take up a majorit...

Automation of various daily activities is not a new concept. It is something we see and do in our everyday lives. We use the products that are born out of the internet of things. It’s in our smartwatches, home hubs, weighing scales, refrigerators, doorbells, our cars, and a million other products in between. The internet in them enables them to talk to each other. However, IoT goes beyond just our personal use products. It has expanded its reach to machines, factories and what not. This is the industrial internet of things. It is popularly known as the fourth wave of the Industrial Revolution. And in this blog, we are going to give you an overview of how it works, how it enhances your business operations and the challenges you might face during the implementation of the same. How does IIoT work? The most basic step of using IIoT solutions in your production flow is by integrating the necessary sensors or by switching out with the machines that have with the right sens...

Ever since its invention, Odoo has made an impactful impression in the market. With over 300 million users, it is known for providing easy access to its applications to global companies. Their applications have helped many firms to grow and flourish in their respective industries. And if you are a business which has adopted Odoo to manage their business and is looking to expand then we know that you might come across a dilemma. A dilemma between hiring Odoo developer/freelancers or an Odoo development company for the same. This blog is going to get you out of this pickle by listing out some of the factors to consider before choosing between Odoo Freelancers and an Odoo development company. 7 Factors to help you make a decision: Project Size The project size and scope may vary based on your requirements. And if the scope of the project is massive, then you will need a whole team working towards a common goal for complex requirements.  So, ideally, hirin...

If you are the owner of an ecommerce store that is built on the Magento platform, then you must have already heard that the company is ending support for Magento 1 in June 2020. And it is a necessity to migrate your web store from Magento 1 to Magento 2 before the big change. It must seem like it’s away in the future and you have the leisure to pursue this matter later but understanding the migration process, choosing a Magento migration service provider, etc can take a few months. But worry not, we are going to guide you through the whole process in this article. It will tell you why you should migrate, the difficulty of the migration process, how to migrate and finally, the benefits of migrating to Magento 2. The major difference between Magento 1 and Magento 2 we have highlighted in this article is the ability to run PWA (Progressive Web Applications) in Magento 2. And we assure you that this feature is worth all the trouble. Let’s start with the problems you might fac...

You can be a business owner that sells to customers (B2C) or one that sells to other business (B2B). The thing to focus on is that your customers, no matter who they are, should have easy access to your products. The obvious solution is building a web store. Perhaps you already have a web store. Your web store is just like a brick and mortar store in terms of maintenance. Keeping your e-commerce store up-to-date with latest technologies is very important and here’s why: According to Forrester Research, by 2020, – which is only next year – the US will have 12.1% of all B2B sales , via e-commerce. Therefore, it is necessary that your store stays relevant in the ever-growing competition. To figure out all the measures you need to take, you should know the various differences between B2B and B2C business models and website requirements. When you have a B2B web store, its aesthetic needs to be different from a B2C one: You will need to provide bulk sellin g options rather th...

When it comes to the best audio systems in the world, there are only two brands we can think of: Bose & Sennheiser. The German giant has recently decided to get rid of the homegrown ecosystem for customer data management. And integrated SugarCRM to hear the better sound of the data. Some of the Challenges Identified by Sennheiser: Sennheiser heavily relied on the systems and flows developed by their developers over the years. One of the biggest challenges was to integrate these tools with SugarCRM; such as: IBM Connections: Intranet collaboration JD Edwards Enterprise: ERP MicroStrategy: Business intelligence Spredfast: Social Media Monitoring Evalanche: Marketing Automation Skype4Business: Customer calls Apparently, their CRM was not able to process all of this data and provide a central view of the same. Therefore, in order to make the best use of the available data, one must first correlate this data. The Executives identified the need for a robust CRM to ens...

Do you want to generate an ample amount of revenue out of your online business? If yes, then you must be aware that digital marketing is the best way to do so. It isn’t easy to market online with competition being global but it’s not impossible as well. There are many ways to go about digital marketing: SEO optimization, Content Marketing, PPC Campaigns, Social Media Marketing, etc. But it is important that you do not get overwhelmed or influenced by any of them. Assuming you have a prodigious amount of budget and need o strike a balance between your marketing, product expenses, and return on investment, you need to have short term and long term marketing plans. While you get advantages sometime later out of your SEO and Content marketing campaigns, it’s wise to have an allotted portion of your marketing budget for PPC services . This study from Word stream say that the top 3 paid ad spots from the Google first page get 41% of the clicks . This means that apart from these paid sp...

Advertisement is a primary tool of marketing. You advertise a product to spread an awareness among your customer base. This way they come to know about the product and good ads leave a lasting impression on their mind which makes them buy the product. Advertisements used to happen on print media, televisions, or radios before the internet was born. Occasionally, though more often than occasionally, print ads were brilliant. They reached masses and people actually paid attention to the product ads because of how good they were. People used to care about ads for radio and television as well. This is not to say that no one cares about it now. However, then came the internet and it changed everything about the advertising industry. It fast tracked all industries and their selling potential. It changed the way people spent on marketing. With print, one had to buy ad spaces on news pages or in magazines, which is expensive. While with television, one had to buy prime spots or have a ve...

The cotton mills. The assembly lines. And the microprocessors.  Do you know what’s common in these three? These were the driving force of first, second and third Industrial Revolutions. Each of them has its inception from industrial agonies of superannuated work processes. Moreover, all these work methods not just advanced the way industries used to operate, but also obsolete the conventional operations. IoT is the new entry in these applied mechanics to drive the industrial transformation one more time. And that too more powerfully than its predecessors. As it has happened by far. The steam engine driven Cotton mills gave birth to modern time factories in Britain. After almost 150 years, Ford’s Assembly lines ushered mass production and also drove horse carriages off the roads. In the later 20 th century, the rise of electronics introduced microprocessors. It changed the industries one more time with a desktop in every office and telecom connections. Now it is the t...